You've found a problem to solve, and you're building an incredible product.
But, you're stuck finding your target audience, key messaging, and the right channels to grow.
We're here to help.
Why us
We believe in precision, not guesswork. Our hands-on approach ensures that every strategy is aligned with your unique goals, creating long-term sustainable growth for lasting impact on your startup's journey. Let's shape your success story with strategic brand and growth marketing.
Collaborative success
We've empowered numerous startups through effective marketing strategies. These strategies have driven growth and amplified brand visibility. Whether it's crafting a compelling brand identity, pinpointing target audiences, or constructing robust growth funnels, we surpass expectations by thoroughly understanding your challenges and goals.
Diverse industry expertise
With experience across diverse industries, from Consumer Packaged Goods (CPG) to biotech/pharma, we possess a holistic understanding of startups' unique challenges and opportunities in today's dynamic business landscape.
Your partner for success
Partner with us for a hands-on approach that prioritizes your goals and vision. Together, we'll uncover your business's true potential, conceive captivating campaigns, and accelerate your growth trajectory to new horizons. Benefit from exceptional talent with a diverse background, at a fraction of the cost of a full-time equivalent (FTE).
About Kelly.
I specialize in working with pre-seed to Series A startups that have identified a problem to solve but need support in defining their target audience, key channels, messages, and growth and brand opportunities. As a fractional head of marketing, my services allow your business to tap into top-tier talent without the commitment of a full-time equivalent (FTE), enabling hands-on operations and strategy management while effectively controlling the burn rate.
As a marketing leader, I bring experience in brand management in Fortune 100 companies, growth marketing at Shopify during its peak growth, and leading marketing for a major pharmaceutical company in Canada. I successfully developed and exited a Shopify e-commerce brand in 2021. Since then, I have collaborated with companies from bootstrapped to VC-backed businesses as their fractional marketing lead, successfully establishing their presence in the market.
Where we can help
Brand Development
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Competitive Analysis
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Brand Audit
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Brand Storytelling
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Brand Strategy Development
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Brand Identity and Visual Identity
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Brand Positioning and Differentiation
Digital Advertising
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Strategic Development
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Content Creation & Channel Distribution
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Email Marketing
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Paid Ads (Search, Social, Display)
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Analytics & Reporting
SEO and Organic
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SEO Audits
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Keyword Research
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Organic Strategy
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Content Creation Outlines
Brands we've supported
The entrepreneurs podcast
Dive into the remarkable stories behind successful startups in 'How I Became...' Join me, Kelly Yefet, as we delve into the journeys of extraordinary founders, marketers, investors, and industry experts.
Uncover the breakthrough moments, challenges, and strategies that propelled their ventures to greatness. Each episode delivers inspiring narratives and practical insights for aspiring entrepreneurs. Get ready to be captivated by the untold tales of innovation, resilience, and triumph in the world of startups.
Tune in now to fuel your own entrepreneurial journey.
As a dedicated marketing and brand growth advisor, I'm Kelly Yefet—a seasoned professional specializing in providing hands-on marketing support to startups. With years of experience, I continue to love guiding brands through the intricacies of online and offline marketing, digital advertising, customer acquisition, and growth marketing, enabling them to flourish and expand their operations. Operating from Toronto, Canada, I've collaborated with clients globally, from North America, Europe, and Asia, assisting them in realizing their true potential. We help build growth and brand around the product you have so thoughtfully developed. It's our privilege to extend the same expertise to empower you in achieving your goals.